How to interpret the numbers and dataThis article explores the market data in Performance Board.
Data is loading
When you first open Performance Board, a circle shows that it is loading the data.
Shopping the rates in real-time - the current year and the next 365 days - may take a short time to complete.
Market Column Overview
Let's say you are ready to put your OTB numbers in context with market data, but wonder how to interpret the numbers?
Here a percentage is shown, which you can use as a guide when yielding room rates.
Tip: You can use this percentage as a barometer for spotting anomalous days.
See your rate on Brand.com for every day. Compare it with the rate on...
Your rate on the primary channel. Are you priced higher/lower than the direct rate?
Tip: You can change which channel to consider in Channel Management.
Check how you compare to the median rate of your competitor set.
Tip: You can adjust your comp set in Competitor Management.
R is for Price Rank
Know your price rank within the primary competitor set.
When it shows a 1, it means yours is currently the lowest available rate.
Click on a day's rate to explore the numbers in more detail.
In this example, for today compared to 4 days ago:
- How close is your rate to the comp set median?
- And to the rest of your competitors?
The information displayed (from left to right):
- Room rate
- Pick-up (when you apply historical data via the time slider)
- Room type
Do you have any questions or need help?
Contact our support team, and we will be happy to help you.